HYPD vs Markifact
Markifact is a broad workflow-automation platform with a 500+ operation MCP across ads, CRM, e-commerce and Slack. HYPD is built specifically for PPC, with client governance and competitive intelligence.
Markifact is a workflow-automation platform that happens to expose an MCP server: 300+ ad operations across Google Ads, Meta Ads, GA4, TikTok Ads, and LinkedIn Ads, plus another 200+ operations across Shopify, HubSpot, Sheets, and Slack. It's broad by design, one tool for marketing automation across your whole stack, not just paid media.
HYPD is narrower on purpose. It's built specifically for performance marketers and agencies running paid media, with the client governance, PPC expertise, and competitive intelligence that a general-purpose automation platform doesn't specialize in.
Here's how they actually compare.
What is Markifact?
Markifact is an AI marketing automation platform, workflows, AI agents, and an MCP server in one product, published at github.com/markifact/markifact-mcp.
Through MCP, it connects Claude, ChatGPT, Gemini, Cursor, and Manus to 500+ operations across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, GA4, Shopify, HubSpot, Google Sheets, and Slack. It ships pre-built workflows too, for example, generating a cross-channel monthly PPC report in Google Slides with blended KPIs and AI-written insights, or exporting competitor ads from Google, Meta, LinkedIn, and TikTok into a spreadsheet for research.
Markifact runs on a credit system: you start with 200 free credits at signup, and usage costs credits per operation (discovery and lookup calls are free; running an operation, sending an AI agent, or executing a workflow node costs credits based on complexity and model used). Writes are human-in-the-loop by design, nothing fires without confirmation.
What is HYPD?
HYPD is the AI co-pilot for performance marketers, a governed connection layer between your paid media stack and the AI tools you already use (Claude, ChatGPT, Cursor, Claude Code, or any other MCP client).
Where Markifact is a general automation platform that happens to cover ads among many other things, HYPD is built around one job, PPC, end to end:
- Permissions — decide exactly which ad accounts each AI tool and each team member can see, read-only by default
- Client context — campaign goals, account structure, KPIs, and business context saved once per client, so every answer is grounded instead of re-explained each session
- PPC expertise — an agent built around campaign types (Search, Shopping, Performance Max, Display, Video), industries and verticals (lead-gen, B2B, DTC/ecommerce), and budget types, with pre-made prompts and skills for ad copy, reporting, waste analysis, negative keyword mining, and more
- Competitor ad intelligence — Google Ads Transparency / Ads Library: competitor ads across Search, Display, and Video/YouTube
- Keyword & SERP data — Google Keyword Planner volumes, competition, and CPC estimates, plus SERP data on who's buying ads on a given keyword and at what position
- Shopping feed intelligence — Google Shopping feed diagnostics and competitor visibility
- Landing page audits — CRO and tracking/pixel diagnostics
- End-to-end task coverage — planning, execution, optimization, and reporting, run daily, weekly, or monthly
HYPD is GDPR compliant, EU hosted, with each client isolated in its own data silo, built for agencies and freelancers running AI against real client accounts, with flat, predictable subscription pricing rather than a credit meter.
HYPD vs Markifact: feature comparison
| Feature | Markifact | Via HYPD MCP |
|---|---|---|
| Core product | Workflow automation platform + AI agents + MCP | Governed MCP layer purpose-built for PPC |
| Scope | Ads plus CRM, e-commerce, spreadsheets, and Slack | Paid media, analytics, and shopping feeds |
| Platforms covered | Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, GA4, Shopify, HubSpot, Sheets, Slack | Google Ads, Google Analytics, Google Merchant Center, Keyword Planner, Meta Ads, OpenAI Ads |
| Pricing model | Credit-based — 200 free credits at signup, then pay per operation | Flat subscription — Free tier; Starter €49/mo; Pro €99/mo |
| Write access | Yes, human-in-the-loop on every write | Read-only by default; permissioned per user/account |
| Client/agency model | Not built around client silos | Client silos, saved context and KPIs per client, up to 15 clients on Pro |
| PPC-specific expertise | General automation, not PPC-specialist prompts | Agent built on campaign types, verticals, budget types, with a PPC prompt/skill library |
| Competitor ad intelligence | Competitor ad export (Google, Meta, LinkedIn, TikTok) into a spreadsheet | Google Ads Transparency/Ads Library across Search, Display, Video |
| Keyword & SERP data | Not part of the core offering | Google Keyword Planner + SERP data on who's bidding and at what position |
| Landing page audits | Not part of the core offering | CRO and tracking/pixel diagnostics |
| Compliance / governance | Not documented | GDPR compliant, EU hosted, per-client data isolation, audit log |
| AI clients supported | Claude, ChatGPT, Gemini, Cursor, Manus | Claude, ChatGPT, Cursor, Claude Code, HYPD's own chatbot, any MCP client |
| Best suited for | Teams wanting one automation layer across marketing, sales, and ops tools | Freelancers and agencies running AI specifically for PPC, across multiple clients |
When to use Markifact directly
- You need one automation layer that spans marketing, sales (HubSpot), and e-commerce (Shopify), not just paid media
- You're comfortable managing a credit budget instead of a flat subscription
- You want to build custom workflows (not just chat prompts) that chain ad platforms with spreadsheets and Slack
- You need competitor ad creative exported into a spreadsheet for manual research
When to use HYPD
- You run PPC as your core discipline and want a tool built specifically around it, not ads-as-one-module
- You manage more than one client and need context, goals, and permissions kept separate per client
- You want SERP data, Keyword Planner access, and landing page CRO/tracking audits alongside competitor ad intelligence
- You'd rather pay a flat monthly rate than track credit consumption
- You need GDPR compliance, EU hosting, and an audit trail for client accounts