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Resources

Everything you need to make AI work for paid media.

Docs, tools, open-source projects, and writing from the HYPD team.

Documentation

Documentation

Connect your accounts, set permissions, and run your first AI session.

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AI Marketing Tools

AI Marketing Tools

A curated, searchable directory of GenAI tools for marketers — by HYPD.

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OpenAI Ads MCP

OpenAI Ads MCP

Our open-source MCP server for OpenAI Ads. Built in public.

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Blog

Blog

Writing on agentic marketing, adtech, and how we build HYPD.

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Latest from the blog

Latest from the blog

GenAI x Marketing Landscape - 2025 edition
AdTechJun 4, 2026

GenAI x Marketing Landscape - 2025 edition

The 2025 GenAI × Marketing landscape: what changed, what shipped, what's next.

Building AI Agents for Advertising
AdTechJun 4, 2026

Building AI Agents for Advertising

Notes on the Mastra book — prompts, RAG, evals — from building HYPD.

Allocation and Delivery in agentic advertising
AdTechJun 4, 2026

Allocation and Delivery in agentic advertising

Agentic advertising has two wedges: allocation and delivery. Why both matter.

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