HYPD
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Writing from the HYPD team.

Field notes on agentic marketing, adtech, and how we build the product.

Claude vs ChatGPT for Google Ads: Honest 2026 Comparison
ChatGPTFeatured

Claude vs ChatGPT for Google Ads: Honest 2026 Comparison

We support both, so we can be honest. Where Claude wins, where ChatGPT wins, and which to pick for audits, ad copy, analysis, and client reporting.

Philip MohrJun 26, 20269 min read
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Claude for Performance Marketing: The Agency Playbook (2026)
AdTech

Claude for Performance Marketing: The Agency Playbook (2026)

The end-to-end agency workflow for running Google, Meta, and TikTok ads with Claude: research, build, analyze, optimize, report. Safely, across clients.

Ionut CiobotaruJun 25, 202614 min
AI Google Ads Audit with Claude in 30 Minutes
Google Ads

AI Google Ads Audit with Claude in 30 Minutes

A repeatable AI audit checklist for Google Ads: wasted spend, search terms, structure, bidding, creative, and tracking. With the exact prompts to run.

Ionut CiobotaruJun 23, 202611 min
15 Claude Prompts for Google Ads Agencies Actually Use
Google Ads

15 Claude Prompts for Google Ads Agencies Actually Use

Copy-paste Claude prompts for Google Ads audits, wasted spend, ad copy, bidding, and client reports. Grouped by workflow, tested on live accounts.

Ionut CiobotaruJun 22, 202613 min
How We Brought ChatGPT Ads to Claude
AdTech

How We Brought ChatGPT Ads to Claude

How we built an MCP server to use ChatGPT Ads from inside Claude.

Ionut CiobotaruJun 19, 20265 min
How to Connect Claude to Google Ads Safely (Agency Guide 2026)
How-To

How to Connect Claude to Google Ads Safely (Agency Guide 2026)

Three ways to connect Claude to Google Ads, what each exposes, and how agencies do it safely with permissions, audit trails, and GDPR compliance.

Philip MohrJun 18, 202610 min
On Agents, AdTech, and GenAI
AdTech

On Agents, AdTech, and GenAI

On Scope3, contextual agents, and what GenAI actually changes for adtech.

Ionut CiobotaruJun 17, 20264 min
GenAI x Marketing Landscape - 2025 edition
AdTech

GenAI x Marketing Landscape - 2025 edition

The 2025 GenAI × Marketing landscape: what changed, what shipped, what's next.

Ionut CiobotaruJun 16, 20263 min
Allocation and Delivery in Agentic Advertising
AdTech

Allocation and Delivery in Agentic Advertising

Agentic advertising has two wedges: allocation and delivery. Why both matter.

Ionut CiobotaruJun 15, 20263 min
Building AI Agents for Advertising
AdTech

Building AI Agents for Advertising

Notes on the Mastra book — prompts, RAG, evals — from building HYPD.

Ionut CiobotaruJun 4, 202614 min

Bring paid media into your AI, safely.

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