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Writing from the HYPD team.

Field notes on agentic marketing, adtech, and how we build the product.

GenAI x Marketing Landscape - 2025 edition
AdTechFeatured

GenAI x Marketing Landscape - 2025 edition

The 2025 GenAI × Marketing landscape: what changed, what shipped, what's next.

Ionut CiobotaruJun 4, 20263 min read
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AllAdTech
Building AI Agents for Advertising
AdTech

Building AI Agents for Advertising

Notes on the Mastra book — prompts, RAG, evals — from building HYPD.

Ionut CiobotaruJun 4, 202614 min
Allocation and Delivery in agentic advertising
AdTech

Allocation and Delivery in agentic advertising

Agentic advertising has two wedges: allocation and delivery. Why both matter.

Ionut CiobotaruJun 4, 20263 min
How we brought ChatGPT Ads to Claude
AdTech

How we brought ChatGPT Ads to Claude

How we built an MCP server to use ChatGPT Ads from inside Claude.

Ionut CiobotaruJun 4, 20265 min
On Agents, AdTech and GenAI
AdTech

On Agents, AdTech and GenAI

On Scope3, contextual agents, and what GenAI actually changes for adtech.

Ionut CiobotaruJun 4, 20264 min

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