15 Claude Prompts for Google Ads Agencies Actually Use

Copy-paste Claude prompts for Google Ads audits, wasted spend, ad copy, bidding, and client reports. Grouped by workflow, tested on live accounts.

Most lists of Claude prompts for Google Ads start with "act as a PPC expert with 10 years of experience." Skip those. A roleplay prompt with no data behind it produces advice you could have pulled from any blog post, because that is where it comes from.

The prompts below are written to run against your actual account data: real search terms, real conversion numbers, real budgets. That is where Claude stops being a writing assistant and becomes a junior analyst who never gets tired of pulling reports.

They work best with a live connection to your account. If you have not set that up, read our guide on how to connect Claude to Google Ads safely first. Pasting exported reports into a chat also works, just with more friction.

Five workflows, three prompts each. They are written to run as-is, with no fill-in-the-blank brackets to maintain. The rule behind all of them: if Claude is missing something it needs, it asks you for it instead of guessing. Three things worth knowing:

• Which account comes first. Every prompt says "your account" and "all campaigns." If you have more than one Google Ads account connected, Claude asks which client or account you mean before it pulls anything. With a single account connected, it just runs.
• The numbers are defaults, not rules. Spend thresholds, impression counts, and percentages are starting points sized for a mid-size account. Change them to fit yours.
• Context only you have (budget targets, brand voice, the client's goals) is asked for, never assumed. Store it once with HYPD (more on that at the end) and Claude runs straight through without asking.

Want Claude to confirm everything up front? Paste this line above any prompt: "Before you run this, ask me which Google Ads account to use and anything else you need, targets, client goals, brand voice, margins. Don't assume."

Account audit and health: Claude prompts for Google Ads diagnostics

1. Full account health check

This returns a period-over-period table plus a shortlist of campaigns that need attention. Use it as Monday morning triage: you start with the three campaigns that actually moved. Follow-up: "go deeper on that campaign, break the change down by device, network, and top search terms."

2. Conversion tracking sanity check

Broken conversion tracking is the most expensive silent failure in PPC: Smart Bidding keeps optimizing against bad data while everything looks normal. This separates "the tag broke on the 14th" from "the campaign stopped converting," two very different client conversations. Run it weekly. Follow-up: "show daily conversions for that conversion action over 60 days so I can see when it broke."

3. Budget pacing check

You get a pacing table with concrete budget changes, not vague "consider adjusting" advice. This prevents the day-28 panic where one campaign quietly spent its month in three weeks. The math is simple; doing it across 15 campaigns and 8 clients by hand is the problem.

Wasted spend and search terms

4. Zero-conversion search terms, clustered into negatives

Instead of a raw 400-row search terms report, you get five or six named buckets with a price tag on each. "You spent 612 EUR on people looking for jobs" is actionable in a way a wall of queries never is. Sanity-check the proposed negatives, especially phrase match ones that could block good traffic. Follow-up: "format the top two themes as a paste-ready shared negative list."

5. Duplicate and overlapping keywords

Overlapping keywords mean you compete against yourself, and the keyword serving the query is not always the one with the better ad or landing page. This surfaces those collisions with a keep-or-pause call on each. In accounts that have passed through three managers, expect an uncomfortably long list.

6. Low Quality Score keywords burning budget

A low Quality Score is useless information without knowing which component is the problem: the fix for poor ad relevance (restructure the ad group) is nothing like the fix for poor landing page experience (the client's dev team). This gives you a diagnosis per keyword and a fix per group. Pair with prompt 12 if "tighter ad group" keeps coming up.

Ad copy and creative

7. RSA copy from top converting search terms

This grounds your ad copy in the exact phrases that already convert instead of what a copywriter guesses people search for. Check character counts before uploading (Claude is good but not perfect at 30-character math) and make sure claims match the landing page. Follow-up: "now write a variant of this RSA for a returning-visitor RLSA audience."

8. Rewrite losers using what the winners share

Instead of generic copywriting advice, you get a pattern analysis derived from what already works in this specific account, then rewrites that apply it. Maybe your winners all lead with a number, or all mention pricing. You will not know until you look, and this prompt looks for you.

9. A/B test variants with explicit hypotheses

The discipline is the point. Most agency "ad testing" is launching four random variants and crowning whichever looks best after a week. One variable per variant and a named success metric means the result teaches you something reusable in the next account.

Bidding and structure

10. Bid strategy fit check

Smart Bidding on starvation-level conversion volume is one of the most common problems in smaller accounts, and it produces erratic, unexplainable performance. This gives you a one-screen audit of strategy versus data volume. Treat recommendations as a discussion starter: switching bid strategies resets learning, so batch changes deliberately.

11. Budget-limited campaigns and reallocation

This finds the money trapped in mediocre campaigns while your best performers hit their caps by 2pm. The projection assumes marginal performance holds, which it will not perfectly, so treat the number as directional. But "roughly 12 more conversions per month at the same spend" is a far stronger client conversation than "we should shift some budget around."

12. Structure review: ad groups that are too broad

Broad ad groups are upstream of half the problems in this list: weak ad relevance, poor Quality Score, generic copy. This finds the ad groups trying to be three things at once and hands you a restructure plan. Prioritize the flagged groups that also carry meaningful spend.

Client reporting and comms

13. Monthly client report in plain language

You get a client-ready draft that talks about results, not impressions and CTRs the client does not care about. The "no spin" instruction matters: clients trust reports that admit what went wrong. Edit before sending, always. Your name is on it, not Claude's.

14. Explain a performance drop to a nervous client

The diagnostic half keeps you from sending a reassuring email that turns out to be wrong, and the drafting half keeps the tone steady under pressure. A clear "here is what happened and here is the plan" email, sent fast, has saved more retainers than any optimization ever has.

15. Quarterly business review summary

QBRs are where agencies prove they think about the business, not just the account, and three sharp recommendations beat ten vague ones. The "what it requires from the client" line is the quiet power move: it reframes the relationship as a partnership and surfaces blockers that usually get blamed on the agency later.

How to make these prompts 10x better

Every prompt above gets dramatically better with one addition: client context.

Claude can see that a campaign converts at 80 EUR. It cannot know whether that is great or a disaster unless you tell it the client sells a 49 EUR product, or a 20,000 EUR service with a 30% close rate. Same for margins, seasonality (a pool builder's October "performance drop" is called autumn), and what the client considers success.

You can paste this context at the top of every chat. Or store it once: HYPD keeps a context profile per client (business model, margins, seasonality, goals, brand voice), so every conversation starts informed, whether it is you running the prompt or a teammate covering your accounts. Combined with Claude skills for Google Ads that encode your standard workflows, the prompts stop being one-off questions and become a repeatable system.