How Gave fixed its Shopping Feed for 10.000+ Products

A 10,000-product catalog, working harder

Gave is a fast-moving Romanian e-commerce retailer with a catalog of more than 10,000 products across automotive, home, garden, and electronics. The business competes on price and turnover, and its Google Ads and Shopping budgets move quickly. At that scale, the hard question are simple: which products deserve the budget right now? AND How can we optmize the feed to be competitive and fix any issues?

Gave connected its Google Ads, Merchant Center, and Shopping data to Claude through HYPD to answer it.

Inside the audit

HYPD ran a full audit of the account in a single pass, down to the feed and conversion level. It read live data from Google Ads, Merchant Center, and Shopping results, then turned thousands of products into a clear, ranked picture of where budget was working and where it could work harder.

The audit did more than describe the account. It surfaced concrete, prioritized opportunities: a comparison shopping service migration that could lower Shopping CPCs by around 20%, and feed-driven discovery pages converting roughly 65% better than standard category pages.

The team then used the catalog review and feed optimization work to improve product labelling, fill missing identifiers, sharpen prices and assets, and focus spend on products with stronger commercial potential. These changes helped increase ROAS from 1.9 to 2.36.

"We had so many products in our feed that were not optmized or actually loosing money. With HYPD it was easy to optimize the feed and optimize prices and assets across many products to be competitve"

Fabian S, Ecommerce Lead, Gave

Results at a glance

• The full 10,000-product catalog reviewed down to feed and conversion level
• ROAS increased from 1.9 to 2.36 through catalog review and feed optimization
• Around 20% lower Shopping CPCs identified through a CSS migration
• A 65% conversion uplift opportunity from feed-driven discovery pages
• A prioritized action list, from quick feed fixes to budget reallocation

Why it works for Gave

In fast-moving retail, focus is everything. HYPD turns a 10,000-product account into a ranked, plain-language action list, so Gave can improve product data at scale, concentrate budget on the products that sell, and keep finding the next opportunity.

Access stays read-only and EU hosted, so the team moves fast without putting the account at risk.

What's next

Gave is working through the audit's priority list and bringing more of its catalog performance into Claude through HYPD, from ongoing feed improvements and price optimization to giving its top performers room to grow.