Lean Growth, Powered by AI in Claude

Notice helps e-commerce brands turn SMS, WhatsApp, and voice notifications into revenue. Its team runs marketing, lead generation, and paid media with limited headcount, so every euro of Google Ads spend needs to be connected to what happens after the click: sign-ups, demos, qualified leads, activation, and revenue.

Before HYPD, this meant pulling Google Ads and Google Analytics reports, reconciling the data manually, and rebuilding the same performance views every week.

Notice connected its Google Ads and Google Analytics accounts to Claude through HYPD. Now the team can ask direct questions about performance, work from live data, and automate recurring checks through Scheduled Tasks and Dashboards.

Inside the Rollout

HYPD gives Notice a read-only, EU-hosted connection to its Google Ads and Google Analytics data inside Claude.

Instead of opening several reports, the team can ask questions such as:

• Which campaigns are spending without generating meaningful downstream conversions?
• Where did spend increase this week, and did qualified conversions increase with it?
• Which landing pages convert paid traffic best?
• Where should we shift, protect, or reduce budget?

One Scheduled Task: The Weekly Paid Growth Review

The core workflow is a weekly Scheduled Task that turns live Google Ads and GA4 data into a short, decision-ready briefing for the growth team.

Every Monday, HYPD can review the previous seven days and compare them with the recent baseline. It highlights where spend, CPC, conversion volume, cost per qualified lead, or landing-page conversion rate changed materially.

It can also rank campaigns and search terms by spend and downstream performance, separate brand from non-brand activity, and identify where traffic is expensive, weak after the click, or potentially worth scaling.

Example Scheduled Task

This gives Notice a focused weekly growth agenda rather than another spreadsheet.

Other recurring checks can follow the same model, for example:

• A daily alert for unusual spend increases, budget exhaustion, or tracking anomalies
• A monthly funnel review connecting paid acquisition with qualified leads, pipeline, or revenue
• A search-term review that surfaces wasted spend and new keyword opportunities

One Dashboard: A Shared View of Paid Growth

Notice can use one shared dashboard across marketing, lead generation, and paid media. Rather than creating separate reports for every stakeholder, the dashboard gives everyone the same live view of the metrics that matter.

It can include:

• Spend versus plan
• Campaign-level spend, clicks, CPC, CTR, and impression share
• GA4 key events, sign-ups, demos, and qualified leads
• Cost per qualified lead and post-click conversion rate
• Top and bottom-performing campaigns
• Landing-page performance for paid traffic
• Key risks, opportunities, and recommended next actions

The dashboard helps leadership see whether paid growth is on track, while the paid media owner can quickly identify where to investigate or act.

Results at a Glance

• Weekly performance reviews can happen inside Claude instead of through manual reporting.
• Google Ads spend can be evaluated alongside Google Analytics conversion behaviour.
• The team can surface weak traffic, budget risks, and tracking issues before month-end.
• Marketing, lead generation, and paid media teams can work from one shared live view.
• The ad account remains read-only, with no write access granted.

"Instead of opening several reports and trying to reconcile them, we can start with the question we actually need answered."

Gabriel, Performance Lead @ Notice

Why It Works for Notice

A lean team does not need more reporting. It needs a faster way to notice changes, understand what is driving them, and decide what to do next.

HYPD brings Google Ads and Google Analytics into the AI environment the team already uses. Scheduled Tasks automate the recurring analysis, while a shared Dashboard keeps everyone aligned on spend, acquisition, and funnel performance.

The team stays responsible for decisions and account changes. HYPD reduces the manual work required to get to those decisions.

What's Next

Notice can expand the same workflow by connecting paid acquisition more deeply with CRM stages, product-qualified leads, pipeline, and revenue. This creates a clearer view of not only which campaigns generate traffic, but which ones create meaningful growth.