Meta Creative Fatigue Detector

Catch fatiguing creatives before they drain budget — frequency, CTR decay, and rising CPA per ad.

Sources

Meta Ads

Runs in

ClaudeChatGPT

Output

ExcelCSV

Frequency

Weekly

The prompt

Copy this into Claude or ChatGPT with your HYPD MCP connected, then swap in your account details.

Prompt

Find fatiguing creatives in my Meta Ads account. Inputs (ask me for any that are missing before you start): - Ad account: [name or act_ID] - Timeframe: [default: last 14 days vs prior 14 days] - Output format: [Excel, CSV, or both] Steps: 1. Pull per-ad spend, frequency, CTR, CPM, and CPA/ROAS for both periods from the connected Meta Ads account. 2. Flag ads with meaningful spend where frequency is climbing while CTR falls and CPA rises period-over-period. 3. Distinguish true fatigue from delivery shifts (audience change, budget change) before flagging. 4. Return a table (Ad | Spend | Frequency trend | CTR trend | CPA trend | Verdict: refresh / pause / keep) in the chosen format(s).

How it works

1
Sign up for HYPD
Create your HYPD account, connect your ad accounts, and set per-client permissions so AI only ever sees what you allow.
2
Connect Claude or ChatGPT
Add the HYPD MCP to your AI tool so it can read your live ad data, read-only and GDPR compliant.
3
Paste the prompt and run
Copy the prompt above into Claude or ChatGPT and run it. It returns real results from your own accounts.

Get started