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Analyzing SERP Data with Claude / ChatGPT

Ionut CiobotaruJun 24, 20265 min
Analyzing SERP Data with Claude / ChatGPT

Pull any keyword's results filtered by organic, paid, featured snippet, or local pack to see who owns the page.

SERP Analysis

Hypd can pull the Google results page for any keyword and filter it by block type: Organic listings, paid ads, featured snippets, or the local pack.

On most commercial queries these features take up the majority of the space above the fold, so seeing exactly who owns each block tells you how much room there is to win and whether to go paid, organic, or both.

What you can do with it

  • See who owns the organic results — the pages ranking for a term, their titles, and the angle they take.
  • See who's advertising — the paid results for a keyword and the headlines they're running.
  • Check for featured snippets — whether one exists and what it says, so you know what to target.
  • Read the local pack — which businesses own the map results for a local query.
  • Map the whole SERP — combine the blocks to judge how crowded a term is before you commit budget.

How to use it

Work inside the relevant project and give Claude a keyword and which blocks you want (organic, paid, featured snippet, local pack). Results default to your account's country and language — name a different market or device if you need one.

What's important to know

  • Always say which block you want — organic, paid, featured snippet, or local pack, so you get the slice you're after rather than a default mix.
  • Results are market- and device-specific — they default to your account's location and language; specify another market or mobile vs. desktop when it matters.
  • Combines Google data with aggregated data — treat it as a strong snapshot of the live SERP.

Sample prompts

Copy any of these into a project chat. Anything in [brackets] is a variable to change.

Copy
Who ranks organically
Pull the organic results for "[keyword]" in [location] and summarise who ranks, their page titles, and the angle each one takes.
Copy
Who's advertising
Show me the paid results for "[keyword]" in [location] — which advertisers appear and what are their headlines and offers?
Copy
Featured snippet check
For "[keyword]", check whether there's a featured snippet, tell me what it says and which page owns it, and how I'd structure content to win it.
Copy
Local pack owners
Pull the local pack for "[local service keyword]" in [location] and tell me which businesses own the map results and their ratings.
Copy
Full SERP real-estate map
Map the full SERP for "[keyword]" in [location] — organic, paid, and featured snippet. Tell me how crowded it is, who dominates above the fold, and whether I should compete on paid, organic, or both.

Bring paid media into your AI, safely.