Cross-Channel Media Plan (Google + Meta)

Build a combined media plan across Google Ads and Meta Ads. Inputs (ask me for any that are missing before you start): - Accounts: [Google Ads account + Meta account, or "new accounts"] - Planning period: [e.g. Q4 2026, next 6 months] - Total budget: [across both channels, and how flexible] - Goal: [target ROAS or CPA, plus any revenue/lead target] - Market: [country + language] - Output format: [Excel, PDF, or both] Steps: 1. Pull 12 months of performance from both connected accounts: CPA/ROAS, volume, and trend per channel and campaign type. 2. hypd: research_get_search_volume — measure search headroom: how much more demand can Google capture before CPCs inflate? Whatever the goal needs beyond that, Meta has to create. 3. Split the budget by marginal return per channel, and assign explicit roles: Google = demand capture (brand, search, shopping), Meta = demand creation (prospecting, retargeting). 4. Account for interaction: planned Meta prospecting lifts brand search — reserve Google brand budget for it, and don't double-count those conversions across channels. 5. Return one plan (Month | Channel | Campaign type / Funnel stage | Budget | Est. conversions | Est. ROAS/CPA) in the chosen format(s), with a blended target line and the top 3 risks.