Scale, Hold, or Cut

One clear decision per campaign, with confidence level and the data behind it.

Sources

Google Ads

Runs in

ClaudeChatGPT

Output

Excel

Frequency

Monthly

The prompt

Copy this into Claude or ChatGPT with your HYPD MCP connected, then swap in your account details.

Prompt

Tell me for each campaign: scale, hold, or cut. Inputs (ask me for any that are missing before you start): - Ad account: [account name or ID] - Timeframe: [default: last 90 days] - Target: [target ROAS or CPA, e.g. 4x / €50] Steps: 1. hypd: google_ads_run_gaql — pull spend, conversions, ROAS/CPA, Lost IS (budget and rank) per campaign. 2. Scale = beats target and capped by budget. Hold = near target or too little data. Cut = well below target with enough spend to judge (min. 10× target conversion value). 3. Only recommend cuts on campaigns that are a meaningful share of account spend. 4. Return an Excel-ready table (Campaign | Spend | ROAS/CPA | Decision | Confidence | Why) with next steps per decision.

How it works

1
Sign up for HYPD
Create your HYPD account, connect your ad accounts, and set per-client permissions so AI only ever sees what you allow.
2
Connect Claude or ChatGPT
Add the HYPD MCP to your AI tool so it can read your live ad data, read-only and GDPR compliant.
3
Paste the prompt and run
Copy the prompt above into Claude or ChatGPT and run it. It returns real results from your own accounts.

Get started