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Analyze Domain Competitors & Keyword Overlap

Ionut CiobotaruJun 25, 20266 min
Analyze Domain Competitors & Keyword Overlap

Find the domains that actually compete with you on Google, ranked by keyword overlap and traffic at stake.

Competitor Domains

Hypd can tell you which domains actually compete with you on Google (organic) ranked by how much their keywords overlap with yours, their average position, and the estimated traffic value at stake. In paid and organic search, your real competitors are the ones who show up for your keywords, not just the brands that look like you. This is how you find them.

What you can do with it

  • Find your true search competitors — the domains showing up for the same keywords as you, not just your obvious business rivals.
  • See keyword overlap — how many terms you share with each competitor, and where they out-rank you.
  • Prioritise who to reverse-engineer — narrow a long list down to the 3–5 domains actually worth your time.
  • Spot keyword gaps — terms competitors win that you don't yet target.

How to use it

Work inside the relevant project and give Claude a domain. Results default to your account's country and language, otherwise name a different market if you need one. Claude returns the competitor list with overlap and traffic estimates, and can group or prioritise them for you.

What's important to know

  • This is aggregated estimate data, not Google's official competitor list — treat positions and traffic values as directional, not exact.
  • Results are market-specific — they default to your account's country and language; specify another if you work across markets.
  • Pair it with the Ads Transparency and Landing Page tools to go from "who competes" to "what they're actually running."

Sample prompts

Copy any of these into a project chat. Anything in [brackets] is a variable to change.

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Find your real competitors
Find my top search competitors for [mydomain.com]. Show keyword overlap, average position, and estimated traffic value, then tell me which 3–5 domains are most worth reverse-engineering and why.
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Head-to-head gap analysis
Compare [mydomain.com] and [competitor.com]. Where do our keywords overlap, where do they out-rank me, and which of their terms look like gaps I should consider targeting?
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Clean up the competitor list
Pull competitor domains for [domain] and group them into direct competitors versus publishers, marketplaces, and aggregators, so I can focus on the real rivals.
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Build a watch list
List the top 10 competitor domains for [domain] in [market] with their overlap and estimated traffic, and turn it into a short watch list I can revisit each quarter.

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