Google Ads Media Plan

Build a Google Ads media plan. Inputs (ask me for any that are missing before you start): - Ad account: [account name or ID — or "new account, no history"] - Planning period: [e.g. Q4 2026, next 6 months] - Budget: [total or monthly, and how flexible] - Goal: [target ROAS or CPA, plus any revenue/lead target] - Market: [country + language] - Output format: [Excel, PDF, or both] Steps: 1. If an account exists: hypd: google_ads_run_gaql — pull 12 months of performance per campaign type (CPC, CVR, ROAS/CPA, seasonality). 2. hypd: research_get_search_volume + research_estimate_ad_traffic — check search demand and headroom for the core keyword themes; for new accounts this replaces account history. 3. Allocate the budget across campaign types (Brand / Search / Shopping / PMax / Demand Gen) based on marginal performance and headroom — don't scale a line past its available demand. 4. Forecast per line: spend, clicks, conversions, revenue or leads — state every assumption (CVR, CPC trend, seasonality) so I can adjust it. 5. Return a monthly plan table (Month | Campaign type | Budget | Est. clicks | Est. conversions | Est. ROAS/CPA) in the chosen format(s), plus the top 3 risks to the plan.