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Performance Drop Diagnosis
Root-cause a sudden performance drop — tracking, changes, auction pressure, or seasonality — with fixes ranked by likelihood.
Sources
Google AdsGoogle Analytics
Google Ads
Google AnalyticsRuns in
ClaudeChatGPT
Claude
ChatGPTOutput
HTML
Frequency
On-demand
The prompt
Copy this into Claude or ChatGPT with your HYPD MCP connected, then swap in your account details.
Copy
Prompt
Diagnose why performance dropped in my Google Ads account.
Inputs (ask me for any that are missing before you start):
- Ad account: [account name or ID]
- Drop period: [when it started, e.g. "since June 20"]
- What dropped: [e.g. conversions, ROAS, traffic]
Steps:
1. hypd: google_ads_run_gaql — compare the drop period vs the equivalent prior period across the metrics tree (impressions → clicks → CTR → CPC → conversions → CVR).
2. Check the change history for edits that coincide with the drop, and conversion tracking for gaps or lag.
3. Pull auction insights — did a competitor ramp up?
4. Separate root causes (verified in data) from hypotheses, and return fixes ranked by likelihood × impact.
How it works
- 1
Sign up for HYPD
Create your HYPD account, connect your ad accounts, and set per-client permissions so AI only ever sees what you allow.
- 2
Connect Claude or ChatGPT
Add the HYPD MCP to your AI tool so it can read your live ad data, read-only and GDPR compliant.
- 3
Paste the prompt and run
Copy the prompt above into Claude or ChatGPT and run it. It returns real results from your own accounts.
